Here is a completely rewritten, fresh, and human-sounding version of the announcement:

ESPN and The CW Partner to Stream CW Sports on the ESPN App Starting August 4

Sports fans are getting a massive upgrade to their streaming options this August. ESPN and The CW Network have finalized an agreement to bring live CW Sports content directly to the ESPN App starting Tuesday, August 4.

Subscribers to the ESPN Unlimited tier will now gain digital access to over 800 hours of live athletic coverage each year, adding a deep library of motorsport, professional wrestling, and collegiate sports to the platform.

What’s Coming to the App

The launch kicks off with a live two-hour broadcast of WWE NXT on August 4 at 8:00 PM ET. From there, the August lineup scales up quickly across multiple sports:

• NASCAR O’Reilly Auto Parts Series: Live coverage from Iowa Speedway on August 8 (4:30 PM ET), followed by the regular-season finale at Daytona International Speedway on August 28 (7:00 PM ET).

• College Football: The CW’s slate opens August 29 at 6:30 PM ET as Florida State hosts New Mexico State, launching a season that features 140 total hours of ACC, Pac-12, and Mountain West action.

• WWE Premium Live Events: WWE NXT “Heatwave” streams live from Texas on Sunday, August 30 at 3:00 PM ET.

Expanding Distribution & Audience Reach

This integration gives fans the choice to watch CW Sports either through standard over-the-air television, traditional pay-TV providers, or direct streaming via the ESPN App across mobile and smart TV devices.

For subscribers using the ESPN App, CW Sports broadcasts will integrate with existing app features, including customizable stat tracking, multi-view capabilities, vertical short-form video feeds, and betting integrations. Subscribers who hold the bundled Disney+, Hulu, and ESPN Unlimited plan will also be able to access the incoming CW Sports content natively within the Disney+ app.

A Growing Sports Portfolio

Since launching its sports division in 2023, The CW has steadily expanded its media footprint. Key rights and long-term properties now include:

• NASCAR: Exclusive broadcasting rights for all 33 NASCAR O’Reilly Auto Parts Series races through 2031. Viewership for the series grew 10% in 2025 and has maintained an average of over one million viewers per race in 2026.

• College Athletics: Multi-year agreements with the ACC, Mountain West, and Pac-12 conferences covering football as well as men’s and women’s basketball. The network will also continue as the home of the Arizona Bowl through 2026.

• Additional Properties: Regular coverage of WWE NXT, PBR Bull Riding, AVP Volleyball, and PBA Bowling.

Access to the new content will automatically unlock for all existing and new ESPN Unlimited subscribers on August 4.